Anthropology Graduate School England

Bernard Cova

Honorary Chairman

Bernard Cova, is Professor of Marketing Management at Euromed Marseille and visiting professor at Bocconi University in Milan. A pioneer of the research on the Tribe of consumption since the 90's. In '92, with Oliver Badot Ampelio Bucci and gives life to the research group on Societing, a concept that was later used and carried out by many prominent researchers such as the late Giampaolo Fabris, Adam Ardvisson, Alex Giordano and Mirko Pallera. His research is internationally appreciated especially in the emphasis they gave what he called "Mediterranean approach to Tribal Marketing". Theoretical consumption, his works have been published in journals such as International Journal of Research in Marketing, the European Journal of Marketing, Marketing Theory and the Journal of Business Research. She has participated in major conferences dedicated to Consumer Culture Theory.

Adam Arvidsson


Adam Arvidsson is Associate Professor of Sociology at the State University of Milan, where he teaches Sociology of Globalization and New Media. After earning his Ph.D. European University Institute in Fiesole in 2000, Adam Arvidsson taught in England and Denmark, where he was for six years at the University of Copenhagen. After publishing his latest book on the role of brand in the information economy (Brands. Meaning and Value in Media Culture, London, Routledge, 2006 Italian translation by Franco Angeli, 2010), Arvidsson is interested in new forms of production and economic organization that have evolved around the new media. In this context, is carrying out a research project on economies of reputation, with the Copenhagen Business School, working with a project funded by the European Union for the development of a platform for the sharing of innovation in fashion, and along with fellow Ninja Marketing runs the blog Societing, which seeks to gather the news emerging economy Open. This one's area of ​​research is summarized in the next book, The Ethical Economy. Business and Society in the 21st Century, to be published by Columbia University Press.

Alex Jordan

Director - Member

Eclectic character, as a child plays with all the technologies for communication (fax, copier, radio, modem ...). Mirko Pallera founded in 2000 with the collective NinjaMarketing first blog / observatory on the non-conventional marketing and social media. Member of the IADAS (Academy of Digital Arts and Sciences in New York), author Mirko Pallera and Bernard Cova "Unconventional Marketing: Viral, guerrilla warfare, tribal and the 10 principles of the post-modern marketing" (published by Il Sole 24 Ore) , is currently responsible for digital ethnography and anthropology evolved and is a professor of Brand Reputation Management at the Faculty of Economics, University of Urbino "Carlo Bo". Addvisory Board of the research project "Responsible Business in the Blogsphere" at the Center for Corporate Values ​​of the Copenhagen Business School, Professor of web communication and marketing Mediterranean at the Diplomatic Institute of the Ministry of Foreign Affairs and scientific director of the International Forum on Marketing Management Mediterranean research project between Italy and France (Euromed-Bocconi) working on a model of sustainable Marketing. From 2005 to 2010 he was the strategic planner Digital Media Company NINJALAB taking care of projects for companies like: Google, RAI, MTV, Cantine Antinori, Saiwa, Diesel, Heineken, Barilla, Tim, Mulino Bianco, Vodafone and others. She works at the research group on Societing for the creation of an application model of Digital Etngorafia as basic methodology for projects of Social Innovation.

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